Results 1 to 2 of 2

Tata Sky to focus on differentiated product offerings.

  1. #1
    Bronze Member
    Join Date
    Jan 2009

    Default Tata Sky to focus on differentiated product offerings.

    CHENNAI: Direct-To-Home (DTH) operator Tata Sky will focus on segmentation and differentiated product offerings to expand its clients and spread its reach outside Tier-I cities across the country.

    Value for money

    Stating this at a press conference here on Tuesday, Vikram Kaushik, Managing Director and Chief Executive Officer, said that Tata Sky would always strive to acquire ‘quality customers’. In this context, he explained that Tata Sky would not be so much focussed on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (IPL). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.

    Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). In this context, he said DTH should be considered more as an infrastructure industry for pay television rather than a pure entertainment business. He made it clear that the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid. Mr. Kaushik said the DTH players had to contend with an unequal play field vis-À-vis the cable operators, who could afford price wars due to various factors. While admitting that mandatory digitalisation of the cable television could make the playing field somewhat level, the MD called upon the Government to bring down the incidence of taxation on the DTH industry.

    I have not posted the complete article. To read the full article check out THE HINDU newspaper site at following link:

    The Hindu : Business : Tata Sky to focus on differentiated product offerings

  2. #2
    Junior Member
    Join Date
    Nov 2008


    this isnt a new news

Similar Threads

  1. Tata Sky+ HD product of the year 2013
    By Preeti_20 in forum Tata sky
    Replies: 3
    Last Post: 11th July 2013, 04:49 PM
  2. Which is the best TATA product?
    By IBF in forum Tata cars
    Replies: 56
    Last Post: 24th January 2013, 04:21 PM
  3. Cannot log in to ECI B-Focus 312+ TR modem
    By Pimpom in forum Broadband How to
    Replies: 1
    Last Post: 13th August 2012, 10:06 PM
  4. Tata services are worst, never buy tata product
    By krrahulanand in forum Tata indicom Photon
    Replies: 11
    Last Post: 30th December 2011, 09:39 AM
  5. Replies: 0
    Last Post: 24th August 2009, 05:34 PM