India Broadband Forum

Vasundra

In a first-of-its-kind initiative, Tata Sky Ltd., the JV between the TATA Group and STAR, announced a special content alliance with The Walt Disney Company India to bring alive the magical world of Disney and its favourite characters on its Interactive platform, Actve™ Stories and Actve™ Wizkids.

The magical world of Disney offers Tata Sky subscribers especially children of all age group the very best of Disney stories from fairy tales like Cindrella, Snow White and Winnie the Pooh to the new Disney favourites such as Cars and Lilo & Stitch on Actve™ Stories in an extremely interactive and fun-loving manner. On Actve™ Stories, children would be able to enjoy a brand new Disney story everyday, anytime of the day. On Actve™ Wizkids, children can enjoy a wide array of games featuring the most popular Mickey Mouse Tennis Challenge or simply go on a Holiday Hunt with Chip and Dale. And that’s not all kids will be introduced to fun facts about the Disney stories and characters through interstitial pages on Actve™ Stories and Actve™ Wizkids. These pages will offer interesting factoids that will help boost their knowledge i.e. Chip and Dale are known as Tic and Tac in French and the fact that Mickey Mouse gas masks were made in England during World War II to help persuade children to carry them.

Additionally, Tata Sky subscribers can access Disney Stories and Games through ‘Red Button’ on Disney and Toon Disney channel that will give subscribers exclusive access to entertaining and educational content.

Mr. Vikram Mehra, Chief Marketing Officer, Tata Sky said, “We are very excited to enter into this alliance with Disney as our focus has always been on ‘edutainment’, by offering our subscribers uninterrupted entertainment along with education. The new features will offer our young subscribers a wonderful, educational experience with their favorite Disney stories and characters as it covers a wide variety of engaging options from stories to games and other interesting and fun activities.”

Mr. Nitin Chawla, Exective Director – Disney Interactive Media Group said, “At the heart of everything we do at Disney is our content. We are constantly working to keep our relationship with audiences everywhere in the world, strong, relevant, and connected. This alliance with Tata Sky provides us a whole new platform to engage Disney fans in unique ways through our best in class content.”

The alliance with Disney was announced at a fun filled evening where young subscribers along with their family had an opportunity to experience the Disney offering on Tata Sky Actve™ Stories and Actve™ Wizkids. The children were seen dressed as various Disney characters, filling the room with many Mickey, Donald, Minnie and Aladdin’s look-alikes at the event. From interactive games to face painting and photographs with their favorite characters, these kids had an evening to remember.

devrajofjaipur

I think this is simply great. Tata Sky is adding more and more quality content. Tie-up between one of the biggest names in kids entertainment Disney and a india's leading DTH provider is good newz indeed.

Vasundra

Yes it is great to hear that Tata Sky has tie ups with international brand names.

vaishaliv

I like Disney toons. Nice merger by Tata Sky