India Broadband Forum

sumit0321

Yesterday, Saw the latest Advertisement of Tata Sky (Aamir Khan's Ad on Active Services): Which i feel is a reaction of Tata Sky on Dishtv's Shahrukh khan adv on MonsterJobs, Shaadi and Travel Active VAS services which was very Good, meaningful and catchy. Infact I believe Dishtv's SRK Monster-shaadi-travel adv was more catchy.

Tata Sky is Just Copying Dishtv.

Second, in this new Tata Sky Adv (Even in their old adv Also) their main focus is on Aamir Khan, ie Tata Sky focus more on Aamir khan or create more hype on Aamir Khan on the adv and so that the actual product feature of Tata Sky is lost. Also their actual communication was lost, due to this main focus on Aamir, viewers actually forgot what they are talking about.

Thirdly, they have introduced even a Single new active service in last one year or so.

Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.

Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.

In Comparision if we see active services on other DTH like Dishtv:-
which are very good, informative, helpful and based on viewers need Like Monster jobs Active, Shaadi Active, Travel Active, Icici Active All these services are very good informative and helpful for every user.

Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.

Thirdly, Shahrukh Khan's Advertisement on active service are much better as compared with this new Tata Sky Advertisement.

Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.

Last but not the least Dishtv is undisputed market leader with over 6 million subscriber base. Sun direct is at No.2 where Tata Sky Stands at No.3 position and i believe soon they lost this position of No.3 as well to upcoming Airtel DTH Which is also good.

Further if we talk about other active services on Tata Sky which are quite normal and are available on other platforms too.

Vasundra

Tata Sky are the first Dth providers to pioneer activ services it should be others who have copied Tata Sky!!

just4kix

It does not matter who copies who - and least of all it is not worth arguing whether SRK is better or worse than AK.

What matters ultimately is the quality and cost.

I sometimes fail to understand why there exists so much passion in these rather trivial issues.

There is one group who is praising one DTH to the skies while another group is doing the same for others.

We should rather focus on problems and solutions.

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Vasundra

Yes, more importance should be paid on problem solution so that customer satisfaction is met.

aktmnr

Yet some of the points he has picked are quite right. I fully agree that rather on spending huge amount on advertisements any service provider should concentrate on providing better services to the consumers and it applies to all the service providers....

neo001

Well I agreed with thread Starter's Comments,

That most of the Active Services on Tata Sky are paid one. and at the same time all the active services are free on Dishtv.

Active services on Dishtv are useful for Subscribers specially those launched recently like Monsterjobs, Shaadi, travel are really useful services.

Vasundra

Tata Sky provides best actve learning as its merger with international entity Disney provides fun alongwith learning also actve cooking and actve shopping are unique provision offered on the interactive platform so there is no way it can be said that Tata Sky is copying Dishtv.

just4kix

There we go again (arguing over trivial matters).

I am 100% sure that less than 1% of the subscribers (which ever the DTH) use these add-on services. Playboy magzine subscribers don't buy the magazine for the stories and articles.

Vasundra

These are not just add-ons they advance the function of TV which benefit the consumer in the latest fashion.

just4kix

Really? Kindly conduct a survey of 100 households and ask how many watch Activ Services.

Vasundra

It has intially gained imporatance and consumers will soon gain benefit in the long term.