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Tata Sky is a Looser: Copying Dishtv

  1. #1
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    Default Tata Sky is a Looser: Copying Dishtv

    Yesterday, Saw the latest Advertisement of Tata Sky (Aamir Khan's Ad on Active Services): Which i feel is a reaction of Tata Sky on Dishtv's Shahrukh khan adv on MonsterJobs, Shaadi and Travel Active VAS services which was very Good, meaningful and catchy. Infact I believe Dishtv's SRK Monster-shaadi-travel adv was more catchy.

    Tata Sky is Just Copying Dishtv.

    Second, in this new Tata Sky Adv (Even in their old adv Also) their main focus is on Aamir Khan, ie Tata Sky focus more on Aamir khan or create more hype on Aamir Khan on the adv and so that the actual product feature of Tata Sky is lost. Also their actual communication was lost, due to this main focus on Aamir, viewers actually forgot what they are talking about.

    Thirdly, they have introduced even a Single new active service in last one year or so.

    Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.

    Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.

    In Comparision if we see active services on other DTH like Dishtv:-
    which are very good, informative, helpful and based on viewers need Like Monster jobs Active, Shaadi Active, Travel Active, Icici Active All these services are very good informative and helpful for every user.

    Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.

    Thirdly, Shahrukh Khan's Advertisement on active service are much better as compared with this new Tata Sky Advertisement.

    Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.

    Last but not the least Dishtv is undisputed market leader with over 6 million subscriber base. Sun direct is at No.2 where Tata Sky Stands at No.3 position and i believe soon they lost this position of No.3 as well to upcoming Airtel DTH Which is also good.

    Further if we talk about other active services on Tata Sky which are quite normal and are available on other platforms too.

  2. #2
    Vasundra
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    Tata Sky are the first Dth providers to pioneer activ services it should be others who have copied Tata Sky!!

  3. #3
    Guardian Angel just4kix's Avatar
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    It does not matter who copies who - and least of all it is not worth arguing whether SRK is better or worse than AK.

    What matters ultimately is the quality and cost.

    I sometimes fail to understand why there exists so much passion in these rather trivial issues.

    There is one group who is praising one DTH to the skies while another group is doing the same for others.

    We should rather focus on problems and solutions.
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  4. #4
    Vasundra
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    Yes, more importance should be paid on problem solution so that customer satisfaction is met.

  5. #5
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    Yet some of the points he has picked are quite right. I fully agree that rather on spending huge amount on advertisements any service provider should concentrate on providing better services to the consumers and it applies to all the service providers....

    Quote Originally Posted by sumit0321 View Post
    Thirdly, they have introduced even a Single new active service in last one year or so.

    Fourthly, Most of the active services are paid on Tata Sky, especially those which are featured in the adv.

    Fifth they have already lost their No.2 Position and i hope in coming years they continues to fall.


    Secondly, Dishtv's Active Active are so good that they have won international iTV special award for their active services.

    Forthly, Most important is all the active services are free on Dishtv, Dishtv provides all active free of cost to their viewers.
    Don't allow people to hold you down when gravity's the only thing in life with the power to do so..:cool:

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    Well I agreed with thread Starter's Comments,

    That most of the Active Services on Tata Sky are paid one. and at the same time all the active services are free on Dishtv.

    Active services on Dishtv are useful for Subscribers specially those launched recently like Monsterjobs, Shaadi, travel are really useful services.

  7. #7
    Vasundra
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    Quote Originally Posted by neo001 View Post
    Active services on Dishtv are useful for Subscribers specially those launched recently like Monsterjobs, Shaadi, travel are really useful services.
    Tata Sky provides best actve learning as its merger with international entity Disney provides fun alongwith learning also actve cooking and actve shopping are unique provision offered on the interactive platform so there is no way it can be said that Tata Sky is copying Dishtv.

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    Guardian Angel just4kix's Avatar
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    Quote Originally Posted by Vasundra View Post
    Tata Sky provides best actve learning as its merger with international entity Disney provides fun alongwith learning also actve cooking and actve shopping are unique provision offered on the interactive platform so there is no way it can be said that Tata Sky is copying Dishtv.
    There we go again (arguing over trivial matters).

    I am 100% sure that less than 1% of the subscribers (which ever the DTH) use these add-on services. Playboy magzine subscribers don't buy the magazine for the stories and articles.
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  9. #9
    Vasundra
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    These are not just add-ons they advance the function of TV which benefit the consumer in the latest fashion.

  10. #10
    Guardian Angel just4kix's Avatar
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    Quote Originally Posted by Vasundra View Post
    These are not just add-ons they advance the function of TV which benefit the consumer in the latest fashion.
    Really? Kindly conduct a survey of 100 households and ask how many watch Activ Services.
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  11. #11
    Vasundra
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    It has intially gained imporatance and consumers will soon gain benefit in the long term.

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    Quote Originally Posted by just4kix View Post
    Really? Kindly conduct a survey of 100 households and ask how many watch Activ Services.
    Actve service has been added by other Dth providers as well so the usage of actvce services provided by DTH gives customer extra features.

  13. #13
    Guardian Angel just4kix's Avatar
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    All DTH providers have active services - but they are completely useless.

    Both of you (vasundra and you) have failed to answer my question - how many % users are making use of active services regularly? I have many friends colleagues, and I have asked them the same question. The answer may surprise you (but will not surprise anyone else), it is ZERO. Please stop surrogate advertising in the name of providing info.

    And I think that both you and vasundra are the same person.
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    Vasundra has been taken out of the playing 11 I think and is sitting at the stands. It was really annoying reading praises after praises in every single post.

    When you come back with a new id please try to sound more natural while advertising.

  15. #15
    Guardian Angel just4kix's Avatar
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    Quote Originally Posted by Edge View Post
    Vasundra has been taken out of the playing 11 I think and is sitting at the stands. It was really annoying reading praises after praises in every single post.

    When you come back with a new id please try to sound more natural while advertising.
    My thoughts exactly. One has to be fair and objective.
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    Quote Originally Posted by just4kix View Post
    All DTH providers have active services - but they are completely useless.

    Both of you (vasundra and you) have failed to answer my question - how many % users are making use of active services regularly? I have many friends colleagues, and I have asked them the same question. The answer may surprise you (but will not surprise anyone else), it is ZERO. Please stop surrogate advertising in the name of providing info.

    And I think that both you and vasundra are the same person.
    To your thought we are not
    I have a broader concept and look at the entire DTH platform. The additional features added by one player provides a basis of competition to the other hence, promoting healthy competition which inturn provides customer a right to choose from the many. In order to sustain growth healthy competition should be encouraged in consumer interest.

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