Thread: Tata Sky Set-Top-Box At Rs 999/- (With Installation + 1 Month Subscription), New Ad

The Tata Sky set-top-box would be made available across the country in all leading consumer electronic outlets.

Tata Sky Ltd., the joint venture between the TATA Group and STAR today announced the launch of an affordable price of just Rs. 999/- of its set-top-box. The Tata Sky set-top-box would be made available across the country in all leading consumer electronic outlets.

Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “The key hallmark of Tata Sky is to offer significant value to our subscribers with a host of unique value-added initiatives. We were the first to break the rupee 100 price barrier in packaging, first to introduce HD service at an unimaginable price point and now, the first to provide a world-class quality DTH service at an affordable price point. With our hardware priced at Rs 999, our world-class service will now be affordable for consumers across all strata of the society. We are confident that this pricing will catapult the process of digitization across the country and will help boost the government’s efforts to digitize India by 2010 for the Commonwealth Games.”

Update: The price of Rs 999, which includes hardware and installation cost, will help add significant numbers to the subscriber base, he added.

Do they give dish as well for that price?

they may slash the price of set top box, but there channel packages are sky high.. so its tata sky