Unitech Wireless launches “Uninor”
Uninor will be Unitech Wireless’name in India. The brand
will carry the philosophy of empowering customers by
unleashing opportunities in their daily lives and by placing
people – both customers and employees – first. The brand
also unifies the global telecom expertise of the Telenor
Group and the presence in and understanding of the Indian
market of Unitech Ltd. in a common brand identity.
The brand will be driven by a set of four core values – Make it Easy; Be inspiring; Keep promises and
Be respectful. The brand vision – We exist to help customers get the full benefit of communication
services in their daily lives.
“Uninor, as our brand, is much more than a name and a logo. It stands for a set of ideas and a way of
doing business and, most importantly, a philosophy that puts people first. Our brand will be our
commitment to connect people with opportunities in India,” said Stein-Erik Vellan, Managing Director,
Uninor as the identity of Unitech Wireless’ in India emerged as an outcome of the collaboration
between the company and its shareholders. The brand emerged as a clear choice that was distinctive
in the market, a true representation of the organization, evocative of positive associations,
memorable, easy to pronounce across regions and conducive to a bold visual identity.
“Products and services you can understand, choose and use quickly and easily. No waste, no jargon,
no complications. Exciting new ideas and new ways. Making what we say happen, on time and to the
very best quality. Respect to every single customer as an individual first. Uninor will be one word for
all of these. This will be our differentiator in the market, not just the brand, but what we will make it
stand for,” said David Meneghello, Executive Vice-President, Marketing, Unitech Wireless.
About Unitech Wireless
Unitech Wireless is a joint venture company of India’s second largest diversified real estate major
Unitech Ltd. and the Norway based world’s 6th largest mobile services provider Telenor Group. At
present, the Telenor Group has already invested INR 2620 crores through new shares in the joint
venture company with an agreement to raise this to INR 6120 crores to hold 67.25% stake.
Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22
circles. It has also received spectrum to roll out these services in 21 of the 22 circles and intends to roll
out its services in select circles by the end of 2009.