Mochi Media is primarily known for tracking Web gaming traffic but they are now expanding their services by launching an advertising network for videogames.
The company plans to offer dynamic advertisements in free games available on the web. Mochi said that they aim to tap the advertisers who are not in a position to deal with bigger gaming companies like Electronic Arts.
Nils Johnson, CEO, Gorilla Mobile who used their services during the trial period added his views: “We’re able to market to a captive user without competing against a lot of other advertisers.”
Some other companies they have worked with till now on this project included big names like Wrigley and BitTorrent.