We recently heard a rumor on Nintendo Wii that the launch would take place just days before the launch of the rival Sony Playstation 3 gaming console.

We now have more similar rumors floating around in the media. Industry insiders are saying that Nintendo has already started mass production of this gaming console and they can be ready to launch it by late September to early October.

This would give the company a month or so of breathing space before Sony comes out with their Playstation 3 gaming console in the retail markets around the world. They already have Xbox 360 as a rival available in the market and they would be more than happy to get some time before PS3 enters the scene.

Sony Playstation 3 is due to come out in the market on November 17.