Virgin mobile hit Indian telecom industry with a new bang providing unique pay offer to receive a call, to its subscribers; for the first time in Indian history resulting in new customers and more revenue for the company. And to a great extent, it succeeded in its mission.
Virgin Mobile India with a joint venture between Tata Teleservices Ltd (TTSL) and UK based Virgin Group got together to lay the foundation of GSM network in India in coming year. It is expected that it will be able to get network space once TTSL give its nod to launch GSM service. Like its entry into CDMA with attractive offer to excel other operators, Virgin Mobile will launch its GMS SERVICES in India with new boxes full of unlimited economical offers.
For the time being, UK based Virgin Mobile is operating its CDMA services in most of the Indian cities under Tata Teleservices Ltdís (TTSL) brand franchise arrangement. Under this agreement between these two leading telecommunication companies, Virgin Mobile offers itís marketing and designing services to TTSL and the revenue which is generated is shared under revenue sharing arrangement.
Jamie Heywood, the deputy CEO of Virgin Mobile India, told in a conference about their GSM launce plan that they have been serving most parts of the world with their both GSM and CDMA services and in near future in India, they are going to launch GSM services.
It is clear that around 2010 Virgin Mobile India will be entering with a great bang into Indian GSM market, which is ruled by GSM service providers. What we can do is only wait and watch until TTSL is ready to unveil its GSM network in India.
It is clear that Virgin Mobile GSM will use TATA DOCOMOís network to launch and provide its GSM services in Mumbai, Chennai and Tamil Nadu Circle.