- 21st May 2009 #1
- Join Date
- Aug 2008
Telecom company's ZooZoo ad wins PETA awardTelecom company's ZooZoo ad wins PETA award
Vodafone has won PETA (People for Ethical Treatment for Animals) India's first Glitter Box awards for its popular 'ZooZoo' advertisement.
The awards are given to businesses that take advantage of humane alternatives to the use of real animals in their advertisements, PETA said in a press release here.
'ZooZoo' is part of the latest Vodafone ad campaign which has replaced the company's 'pug' ad campaign.
PETA had raised objections in the past to the use of animals, including a parakeet and a dog in Vodafone's advertisement campaigns.
The 'pug' advertisement was bad news for real life pugs as many viewers purchased pugs and breeders cranked out as many puppies as they could. Late when the fad appeal wore off,many dogs ended up in shelters or were abandoned,the release said.
'ZooZoo' ads are a refreshing change from earlier Vodafone campaigns, says PETA Chief Functionary, Anuradha Sawhney.
"The popularity of this ad campaign proves there are many creative ways to convey a message without using animals. Animals used in films are often treated as little more than props and many suffer terribly behind the scenes," she said.
- 27th May 2009 #2
i like these ads...in fact i love all of vodafone's ad's they are quite creative; except the one with the actor speaking some rubbish.. but then it was hutch.
- 27th May 2009 #3kirankumargbGuest
Good... It deserves the award. Thats a very nice creative thinking.
- 27th May 2009 #4
I think this is one of the best ads ive seen on television! Its creative and entertaining!
I like the zoo ad, where the zoo gets eaten by a crocodile and the message comes up you can set your phone to busy! LOL
- 27th May 2009 #5
- 28th May 2009 #618lamaGuest
This proves it...PETA people use only Vodafone.
- 28th May 2009 #7
- 28th May 2009 #8
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