Thread: Pagerank | Authority | Google SEO

Google announced that it had changed the way the weight is assigned to the links within a page, thus the savvy SEO should change some paradigms that would be missed most, destroying authority allocation practices to link known as Pagerank Sculpting.

Here I raise two quite distinct concepts but now very confused, especially for those beginning their forays in the SEO.

The first is the Pagerank and the second is the Authority.

The Pagerank of a site is a numeric value ranging from 0 to 10 that Google assigns to a site according to the amount of incoming links it has. The Authority is a slightly more complex concept that helps to assign part of the pagerank importance. The pagerank and much has been said, the bar has attracted much attention, perhaps too much, but not the concept of authority.

The Authority of a site can not be measured with a single number so in reality there are several factors to be taken into account, the links are obviously one of them, but what link? Google gives more weight to links from a site if they are related to the content and / or the subject thereof. That is why inbound links to a website of cars made from a motorcycle has more value than links from blog types of birds in South Africa.

The Authority is also based on site value, more qualitative than quantitative, other factors besides inbound links and quality of these, such as: age of the site, update frequency, centrality of content, content quality, originality, quality of outgoing links, number of outbound links, site structure (topics and sitemaps, etc.).

What all this is based? The guidelines take into account technical, quality, design and content are the ones that eventually you would acquire a better positioning. The pagerank is not synonymous with positioning and views, but certainly influences, as several other factors, on the authority of a site. This means we can be conclude that there are sites with PR2 or PR3 better positioned than others with PR4 or higher. This is indeed what happens in reality.

The implications of these concepts are not only the links are important at the time of positioning, some bloggers choose to make a lot of links (which is penalized if it does not occur naturally) instead of also direct its resources and efforts, including money to improve other basic factors like site quality, original content, centrality of content, site structure, etc.

Here is an excellent 1 hour video on SEO techniques from a Google expert:

YouTube - Google I/O 2009 - Search Friendly Development

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Nice information. Rep++....

Nice information. maddy

Originally Posted by inway

Thanks for Sharing!

Originally Posted by hitler517

Nice information. Rep++....

Thanks, glad that you liked it.

Originally Posted by oo7

Nice information. maddy

Thank you. Did you change your user name? What was it earlier?

thanks for the information